Hi again, I'm Lissy Velez

My career as a Product Designer truly began in 2018 when I joined ASTM International as a Program Manager. In this role, I helped various industries solve some of their most pressing issues by conducting in-depth qualitative and quantitative research to understand their needs and challenges. I collaborated closely with stakeholders and led cross-functional teams to ideate and implement strategic solutions, delivering a variety of programs, products, and services.

This experience, combined with my passion for visual design, led me to pursue Product Design as a career. After building my skills as an independent designer for a few years, I joined 86 Repairs, an early SaaS B2B startup, in 2022 as a full-time Product Designer.

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Hey again,

My career as a Product Designer truly began in 2018 when I joined ASTM International as a Program Manager. In this role, I helped various industries solve some of their most pressing issues by conducting in-depth qualitative and quantitative research to understand their needs and challenges. I collaborated closely with stakeholders and led cross-functional teams to ideate and implement strategic solutions, delivering a variety of programs, products, and services. This experience, combined with my passion for visual design, led me to pursue Product Design as a career. After building my skills as an independent designer for a few years, I joined 86 Repairs, an early SaaS B2B startup, in 2022 as a full-time Product Designer.

Download Resume

My Approach
To Design

1. Connect with people! The user, the team. What do they need and how can we best support each other to accomplish a common goal

2. Data-driven decision making: num- bers often tell a story.

3. Form and function are one. Aesthetically pleasing visual is ux design

Behind The
Designer

My favorite weekend activity: reading a book on my couch while cuddling with my cats.

What I'm watching: Shogun, Kaiju No. 8, One Pace* (cuss i refuse to watch One Piece, look it up if you've ever thought of watching it, but think the amount of fillers is criminal), an embarrassing amount of K-dramas.

What I'm listening to: Aurora, Ricchie Oriach, Young Miko, Taylor Swift, Boygenius

Sports I practice: Kickboxing, self-defense, tennis and biking. All of which I do with my husband and now live to beat him even though he's significantly bigger and faster than me and will probably never happen.

My hobbies: rarely making, mostly enjoying art. Reading a manic amount of books. Sending my husband an ungodly amount of reels and then forcing him to watch them next to me.

Experience

Product Designer (UX /UI)
86 Repairs

Sept 2022 - Present

Developed and executed user-centric design strategies, enhancing product usability and driving increased user engagement.
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Led development and upkeep of the company's design system to improve design consistency, efficiency, and cross-functional collaboration.
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Applied prototyping techniques to visually communicate complex interactions and streamline feedback loop.
Conducted in-depth user research and testing to validate and refine design decisions.
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Collaborated with various stakeholders to align design efforts with organizational objectives and facilitate design-solution integration.
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Reduced customer support resolution time by 60% and accelerated emergency resolution time by 5x, surpassing business goals and enhancing overall user satisfaction.

Junior UX / UI Designer
Freelance

Nov 2020 - 2022

Responsible for user research and interaction design across web and mobile products. Designed new features to enhance the user experience, contributing to client base retention and expansion.
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Produced high-fidelity responsive wireframes and interactive prototypes. Conducted usability testing sessions, prioritizing findings and recommending necessary revisions and next steps.
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Created information architecture schemas, flow diagrams and wireframes. Created and optimized the company's brand, visual design, and UI style guide to align with business objectives.
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Conducted and analyzed both quantitative and qualitative research to identify user needs and define strategic solutions.

Program Mananager
ASTM International

Dec 2018 - 2022

Collaborated with internal and external stakeholders to explore and implement new standards initiatives in various industries including robotics, sustainability, infrastructure and cannabis, among others.

Conducted and analyzed research to uncover industry needs; including gap and competitor analysis, interviews, focus groups and surveys. Proposed, managed and implemented strategic solutions.

Led and collaborate with cross-divisional teams in company-wide projects, resulting in the exploration and implementation of four new programs and services, including training programs, proficiency testing and & R&D initiatives.

Americas Client
Services Intern
‍Vanguard

Jul 2018 - 2018

Managed international clients in The Americas region. Supported the management and execution of client on-boarding and multi-million dollar investment transactions. Educated clients and internal partners on new investment opportunities.

Conducted product and client research to support business sales effort Executed projects to simplify client on-boarding, optimize CRM system and streamline project management.

Brokerage Investment
Professional
‍Vanguard

Aug 2017 - 2018

Serviced Vanguard’s largest client-base by processing investment transactions and managing problem resolution requests. Provided investment guidance to existing and prospective clients by analyzing their unique objectives and needs.

Proposed and managed cross-departmental projects to better support Spanish speaking retail clients, improving client service efficiency.

Provided one-on-one and group training to 3-7 new hires that resulted in increased performance scores.

Led and coordinated by-weekly team meetings and activities to facilitate professional development and foster on-the-job engagement.

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